Insights

Elliott Footwear achieves more with less, using Zedosh The world is experiencing a crisis of consumption. What we consume online is at an all time high. We are bombarded with digital noise whether we like it or not – and when it comes to online ads, most often, we don’t. Between 20% – 25% of

The average salary in the UK is approx £30k per annum, or about 25p per minute. Statistics show 16–24 year olds spend on average 34.5 hours per week on the internet and now more so on mobile than computers. Clearly, the interaction with technology has become a job in itself. But who’s playing and who’s

It seems like only a few weeks ago, that brands were ‘boycotting Facebook’ by pulling their advertising from the platform in response to Facebook’s persistent failure to control abusive and sometimes illegal content. Oh, it was. And yet, here we are a few weeks later with yet another horrible example of hate speech proliferating across

I have become obsessively distracted by terrible advertising on my social media feeds. Today’s highlight is an advert for an independent girls school in Wiltshire…a worthy winner ahead of Ferrari and a private jet chartering company. Not only do I not have kids, but I live a long way away from Wiltshire. Having used the

I was speaking with our Head of Gen Z engagement yesterday, the brilliant Nasya Munga, when we stumbled across something that I hadn’t ever really considered until that moment. And I’m not sure anyone else has. Now that may be because it’s not worth exploring any further, but for the sake of a few moments,

During the heady days of summer, the England football team managed to do something none of their predecessors had achieved since 1966, they reached the final of an international tournament, only losing to Italy on penalties. The group of players, from a range of ethnic backgrounds, were rightly applauded and celebrated throughout the tournament, but as